Marketing Insights

January 15, 2017

I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey

For today’s constantly connected consumers, shopping never sleeps. Whether making an everyday purchase or researching a big-ticket item, we reflexively turn to mobile. These I-want-to-buy moments […]
January 12, 2017

Video-Neutral: How Brands Can Blur the Lines Between TV and Online Video

Consumers don’t think about “TV” vs. “digital”— they watch what they want, when they want, on any screen they want. David Cohen, North America President of […]
January 11, 2017

How Marketers Can Use Real-Time Ads to Get More Out of Existing Investments

Making new ad technology work for your brand doesn’t have to mean making new content. Alexis Cox shares how Google’s Art, Copy & Code project applied […]
January 11, 2017

Overcoming Mobile Measurement Challenges to Drive Sales Growth

Mobile has become an extension of consumers, and a critical tool in every marketer’s toolkit. Google’s Director of Marketing, Matt Lawson, sat down with Bain & […]
January 11, 2017

Consumers in the Micro-Moment: What it Means for Auto Brands

Mobile has changed the auto purchase journey. From researching brands while on a lunch break to comparing prices on the dealership lot, mobile has an impact […]
December 25, 2016

5 Questions Marketers Should Ask in 2017

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