It is so important to reach your customer base when you own a website, and in the digital age that means making sure people on mobile devices can find and browse your site. It also means making sure they can remain as happy as possible during that experience.
Smartphones and other mobile devices are more popular than ever before (and they are not going anywhere anytime soon), so optimizing your website for mobile isn’t just a trend or a side option, like it might have been in years past.
Today, making your website mobile-friendly is an absolute must. If you do the research, the experts will all tell you the same thing, and they’re right. Mobile is where your customers are – so it’s also where you should be.
What is local search and why is it important?
If you are a business that depends on local customers, such as a flower shop, an auto body shop or a restaurant, what could be better than coming up right at the top of the search engine results page for a keyword search including your geographic location?
If part of your website's intent is to be relevant to local searchers, then optimizing your site for local search is a must!
Because local search results are now being placed very highly in the search engine results pages, the competition is steep and it's important to make sure your site is well optimized for local search.
Even though a company sees the value of social media, it doesn’t mean the organization or its members are ready for it. Have you started something you really weren’t ready for? Sometimes it works out and other times it doesn’t.
In order for companies to realize the maximum benefit from social media marketing, there must be a certain level of understanding about the nature of online communities, social media sharing web sites and applications.
Identifying a company’s current state of social media readiness helps determine benchmarks and sets a baseline from where to build from. This is part of developing a social media strategy and helps avoid the random testing many companies are calling their “social media strategy”.